Externe Qualitätsaudits

Article 4 of the Charter requires SRG to have regular quality inspections carried out by external specialists with the appropriate qualifications and experience. For the period 2020 to 2022, the team led by Professor Vinzenz Wyss from Zurich University of Applied Sciences (ZHAW) has been entrusted with this task.

External quality audits

Article 4 of the Charter requires SRG to have regular quality inspections carried out by external specialists with the appropriate qualifications and experience. For the period 2020 to 2022, the team led by Professor Vinzenz Wyss from Zurich University of Applied Sciences (ZHAW) has been entrusted with this task.

High marks for the SRG Content Quality Assurance System

In 2020 the ZHAW auditors conducted their first inspection of the quality-assurance system within the SRG enterprise units, checking for relevance and efficiency, and presented a report detailing steps the organisation can take to improve its processes for verifying compliance with the established quality standards. Analysis of the 2020 audit shows that SRG is fulfilling the obligation to apply a quality-assurance system as laid down in the Charter, and that the coordination of the regional Quality Assurance Managers by the national Specialist Group is working well. For each area of our journalistic activity, the system includes standards for the content and form of broadcasts, as well as prescribed processes for reviewing the standards set through the ‘SRG Content Quality Assurance System’. According to the evaluation, in conceptual terms the system in fact goes beyond the requirements stipulated in the Charter.

Recommendations for optimisation

Despite a favourable overall assessment, the ZHAW team has identified areas where there is potential for optimisation, and has made the following recommendations to SRG:

In its quality-assurance process, each enterprise unit should as standard proceed in accordance with the ‘SRG Content Quality Assurance System’ and should explicitly refer to that system in its interpretative documents. In addition, it is suggested that a central collection of the updated quality-assurance reference documents be set up; this collection should be organised hierarchically and made accessible online.

The national Specialist Quality Group should encourage the Quality Assurance Managers in the enterprise units to use job descriptions and specification sheets.

The ‘SRG Content Quality Assurance System’ should place greater emphasis on training and development, since these aspects play a key role in quality assurance, both preventively and correctively.

The national Specialist Quality Group should give proper thought to how it can draw conclusions and derive specific measures from the assessment findings, for example, through a more intensive exchange of best-practice examples.

In the case of broadcast mandates, the benefits and the desired impact on the public should be explicitly specified when defining the target groups. These regularly updated broadcast mandates are intended to serve as a reference not only in the planning process, but also in quality inspections and collective training.

The Quality Assurance Managers are taking the recommendations seriously and are keen to see them implemented as soon as possible. Brunella Steger, Chair of the Specialist Quality Group and Quality Assurance Manager at RSI: ‘Work is already under way in all enterprise units. The Specialist Quality Group will work on optimising the frameworks and standards of the Quality Assurance System, and the Quality Assurance Managers in the enterprise units will focus on the aspects identified in the regions.’

Priorities in 2021

This year the audit will focus on the implementation of the quality-assurance system of one area at SRF, RTS and RSI. Specifically, these areas will be the ‘1945’ project (SRF), the ‘Forum’ editorial staff (RTS) and the ‘Telegiornale’ editorial staff (RSI). RTR and SWI will be audited again in 2022. Julien Winkelmann, Quality Assurance Manager at SRG’s head office: ‘Following the audit of SRG’s quality management, the time has now come to test the relevance and effectiveness of the quality procedures in the editorial teams – that is, where quality is created.’