Sport for everyone

Sport captivates us and stirs our passion and emotions. Sport unites people regardless of their language, culture or background. Sport is a public service.

Switzerland is a sports nation

75% of the Swiss population practices sport at least once a week. And 75% of Swiss people above 15 also follow sporting events on at least one medium such as TV, radio or online platforms. This is why sports programmes are particularly popular and regularly achieve high ratings.

Sport is firmly rooted in society and is part of SRG's public service mandate.

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Sport Switzerland 2020 (BASPO)

276 wrestlers are at the Swiss Federal Wrestling and Alpine Festival (ESAF)
56,500 people are watching from the stands
45 SRG employees are producing the world signal
[Translate to Englisch:] Schwingen

Swiss Federal Wrestling and Alpine Festival 2019 in Zug: successfully produced by SRG SSR

Our sport engagement in 160 secondes

Sport in all its diversity

Sport's offering

In the past few years, we have reported extensively on around 100 different sports on the radio, on television and via online media. Our stations SRF, RTS, RSI and RTR regularly broadcast more than 20 sports live – including popular disciplines such as football, ice hockey, tennis and Alpine skiing. On top of this, we offer a media platform for sports that do not always get a share of the spotlight, such as gymnastics, floorball, volleyball, equestrian sports, athletics and rowing.

In 2024 the regional SRG channels broadcast more than 19,500 hours of sport (incl. repetitions) on television, on the radio and online, including 9,300 hours transmitted live. More than half of that live reporting covered lesser-known sporting disciplines. This is a unique offer in European free-to-air television, both in terms of the overall range and the variety of sports shown.

SRG has reported on around 100 different sports over the past few years
[Translate to Englisch:] Nino Schurter

Productions

SRG offers an extensive know-how in production of big and small sporting events. That's why SRG is a reliable partner for Swiss sports in regard to high-quality productions and broadcasting of sporting events.

SRG covers more than 100 Swiss sporting events and championships in over 20 different sports every year. In this context, it produces over 1,000 competitions per year, thus making a valuable contribution to the worldwide media presence of Swiss sport in all its diversity.

SRG’s sports programmes offer previews and build-up, analyses, interviews and discussions with studio guests.

Facts and figures

Live broadcasts top the list of SRG programmes

FIFA Word Cup 2018 in Russia: Switzerland vs. Brazil

  • 2,26 million viewers across all SRG channels
  • 67,2 % market sharel 

UEFA EURO 2016 in France: Switzerland vs. France

  • 2.23 million viewers across all SRG channels
  • 65% market share

2017 Alpine Skiing World Cup in St. Moritz: Men’s Downhill: Beat Feuz wins gold

  • 1.3 million viewers on SRF zwei, RTS Deux and RSI LA 2
  • 71.9% market share

Source: Mediapulse Fernsehpanel, Instar Analytics, Switzerland, persons aged three and over, 24 hours (overnight +7), all platforms

Lauberhorn Races in Wengen

  • 2 weeks 
  • 32 cameras
  • more than 10 tons of equipment  

Tour de Suisse

  • 9 days
  • 4-7 fixed cameras
  • 4 motorcycle cameras
  • 2 helicopters with cameras
  • 1 airplane for broadcast
  • more than 1500 kilometres covered 

Swiss Indoors in Basel

  • 31 matches = 71 hours of production
  • 9 cameras on the Center Court
  • 3 cameras on Court 2

Spengler Cup in Davos

  • 11 games = 30 hours of production
  • 19 cameras and helmet camera for referee

TV sports reporting is not profitable in Switzerland, because of its costly and complex production.

  •  Publicity and sponsoring cover only 10 to 20 % of the full costs in terms of rights, production and broadcasting.
  • Even events such as the Summer or Winter Olympics cannot be funded through advertising.

Last updated: march 2024

Lauberhorn races

more than 20 cameras
more than 10 tons of equipment