Democracy for everyone
SRG reports independently from politics and business. Its service makes an important contribution to the freedom to form opinions. And freedom of opinion is a fundamental component of democracy. Democracy is public service.
SRG’s strengths from the perspective of the public:
We stand for a strong media community in Switzerland. Digitalisation is transforming our living environment and also revolutionising the media market. Instead of laborious research work and valuable classification services, algorithms are used to provide people with content tailored to their consumer behaviour.
However, as a media company that contributes to freedom of opinion, we provide an independent and balanced form of journalism. Instead of commercialism, we provide information and guidance.
An OFCOM study regarding the programme quality of private and public media demonstrates that the public values our independent and objectively classified reporting. Our services help people to form their own opinions and have a positive effect on the quality of public debate.