Sport for everyone
Sport captivates us and stirs our passion and emotions. Sport unites people regardless of their language, culture or background. Sport is a public service.
Switzerland: a sporting nation
80 % of the Swiss population follow what is happening in the sporting world through the media.1 That is why sports programmes are particularly popular and regularly achieve high audience ratings.
Sport is rooted in society and forms part of SRG’s public service mandate.
1 Sport Schweiz 2014; Markt- und Publikumsforschung SRG 2016
Our sport engagement in 60 secondes
Sport in all its diversity
In the past few years, we have reported extensively on around 100 different sports on the radio, on television and via online media. Our stations SRF, RTS, RSI and RTR regularly broadcast more than 20 sports live – including popular disciplines such as football, ice hockey, tennis and Alpine skiing. On top of this, we offer a media platform for sports that do not always get a share of the spotlight, such as gymnastics, floorball, volleyball, equestrian sports, athletics and rowing.
In 2016, we broadcast more than 12,000 hours of sport on television, on the radio and online – including just under 5,000 hours transmitted live. This marks a rise of 36 % compared to 2011 in terms of overall volume for sport, or in other words: 3,000 hours more sport since 2011. In the same period, live broadcasts increased by 57 %, which corresponds to 1,500 extra hours of live sport.
This service is unmatched by any other free-to-air TV provider in Europe.
Our partners abroad also value our expertise and the experience we have built up over the years. They commission us to produce coverage of major sporting events to be broadcast to millions of people all over the world.
Since 2006, for example, we have produced the Alpine skiing competitions for the Winter Olympics.
Facts and figures
Live broadcasts top the list of SRG programmes
UEFA EURO 2016 in France: Switzerland vs. France:
- 2.2 million viewers across all SRG channels
- 65% market share
2016 Alpine Skiing World Cup in St. Moritz: Men’s Downhill: Beat Feuz wins gold
- 1.3 million viewers on SRF zwei, RTS Deux and RSI LA 2
- 71.9% market share
Lauberhorn Races in Wengen
- 2 weeks
- 32 cameras
- more than 10 tons of equipment
Tour de Suisse
- 9 days
- 10 cameras
- 2 helicopters
- 1 airplane
- more than 1500 kilometres covered
Swiss Indoors in Basel
- 31 matches = 71 hours of production
- 18 cameras
Spengler Cup in Davos
- 11 games = 30 hours of production
- 19 cameras and helmet camera for referee
TV sports reporting is not profitable in Switzerland, because of its costly and complex production.
- Publicity and sponsoring cover only 10 to 20 % of the full costs in terms of rights, production and broadcasting.
- Even events such as the Summer or Winter Olympics cannot be funded through advertising. The cost coverage rate for the 2014 Winter Olympics in Sochi, for example, was just 17%.
- In cycling, refinancing of the full costs accounts for 4%.