Sport for everyone

Sport captivates us and stirs our passion and emotions. Sport unites people regardless of their language, culture or background. Sport is a public service.

Switzerland: a sporting nation

80 % of the Swiss population follow what is happening in the sporting world through the media.1 That is why sports programmes are particularly popular and regularly achieve high audience ratings.

Sport is rooted in society and forms part of SRG’s public service mandate. 

1 Sport Schweiz 2014; Markt- und Publikumsforschung SRG 2016

The federal Swiss wrestling and alpine festival (ESAF):
276 wrestlers will fight in sawdust
65 500 spectators will find seatings in the arena
45 SRG and tpc staff members will produce the world signal
[Translate to Englisch:] Schwingen

Swiss wrestling: successfully produced by SRG SSR

Our sport engagement in 160 secondes

Sport in all its diversity

In the past few years, we have reported extensively on around 100 different sports on the radio, on television and via online media. Our stations SRF, RTS, RSI and RTR regularly broadcast more than 20 sports live – including popular disciplines such as football, ice hockey, tennis and Alpine skiing. On top of this, we offer a media platform for sports that do not always get a share of the spotlight, such as gymnastics, floorball, volleyball, equestrian sports, athletics and rowing.

In 2018, we broadcast more than 15,000 hours of sport on television, on the radio and online – including just under 7,500 hours transmitted live. This marks a rise of 66 % compared to 2013 in terms of overall volume for sport, or in other words: 6,000 hours more sport since 2013. In the same period, live broadcasts increased by 200 %, which corresponds to 5,000 extra hours of live sport.

This service is unmatched by any other free-to-air TV provider in Europe.

SRG has reported on around 100 different sports over the past few years
[Translate to Englisch:] Nino Schurter

Productions

We have plenty of expertise in producing major and minor sporting events, which is why we are a reliable partner for filming, recording and broadcasting sporting occasions to an exceptional standard.

Our coverage of events such as the International Lauberhorn Races, the Spengler Cup, the Floorball Superfinals, the CSIO in St. Gallen and the Tour de Suisse attracts a large audience year after year.

SRG’s sports programmes offer previews and build-up, analyses, interviews and discussions with studio guests.

Partnerships

SRG has been producing events such as the Alpine skiing competitions for the Winter Olympics since 2006.

Our partners abroad also value our expertise and the experience we have built up over the years. They commission us to produce coverage of major sporting events to be broadcast to millions of people all over the world.

Since 2006, for example, we have produced the Alpine skiing competitions for the Winter Olympics.

Facts and figures

Live broadcasts top the list of SRG programmes

FIFA Word Cup 2018 in Russia: Switzerland vs. Brazil

  • 2,26 million viewers across all SRG channels
  • 67,2 % market sharel 

UEFA EURO 2016 in France: Switzerland vs. France

  • 2.23 million viewers across all SRG channels
  • 65% market share

2017 Alpine Skiing World Cup in St. Moritz: Men’s Downhill: Beat Feuz wins gold

  • 1.3 million viewers on SRF zwei, RTS Deux and RSI LA 2
  • 71.9% market share

Source: Mediapulse Fernsehpanel, Instar Analytics, Switzerland, persons aged three and over, 24 hours (overnight +7), all platforms

Lauberhorn Races in Wengen

  • 2 weeks 
  • 32 cameras
  • more than 10 tons of equipment  

Tour de Suisse

  • 9 days
  • 4-7 fixed cameras
  • 4 motorcycle cameras
  • 2 helicopters with cameras
  • 1 airplane for broadcast
  • more than 1500 kilometres covered 

Swiss Indoors in Basel

  • 31 matches = 71 hours of production
  • 9 cameras on the Center Court
  • 3 cameras on Court 2

Spengler Cup in Davos

  • 11 games = 30 hours of production
  • 19 cameras and helmet camera for referee

TV sports reporting is not profitable in Switzerland, because of its costly and complex production.

  •  Publicity and sponsoring cover only 10 to 20 % of the full costs in terms of rights, production and broadcasting.
  • Even events such as the Summer or Winter Olympics cannot be funded through advertising. The cost coverage rate for the 2014 Winter Olympics in Sochi, for example, was just 17%.
  • In cycling, refinancing of the full costs accounts for 5%.

Lauberhorn races 2019

24 cameras
10 tons of equipment