Business Unit Sport

The Business Unit Sport (BUS) is our national centre of excellence for sports rights, productions, large-scale projects and marketing and communications relating to them.

  • The BUS is tasked with implementing the sports strategy (three-pillar model) in SRG’s sports programmes.
  • It acquires all sports rights for SRG and manages the production of national sporting events.
  • It organises and coordinates large-scale international projects such as the Olympic Games or world and European championships.
  • BUS is responsible for the national sport budgets.

Last updated: May 2024

«BUS functions as a service provider for
sports programming in all regions.»

Roland Mägerle, Head of BUS

Close to 71% follow sports in the media. The favorite: live reporting.

Live reportings trigger high emotions.