Vision and values

Mission

We inform, entertain and contribute to education and cultural development. We encourage democratic opinion-forming, social orientation and cultural identity. We broadcast equivalent channels on equal terms in the four language regions for our audience. By taking into account the demands of majorities and minorities, we promote mutual understanding and solidarity.

Vision

Our audio-visual public service is an integral part and reflection of Swiss reality. Our channels are distinctive and successfully hold their own against international competition. We recognise modified usage patterns in good time and are open to technical innovation. Our services set quality standards and make an essential contribution to social cohesion in Switzerland.

Key principles

We provide factual, transparent information and enable different opinions to be voiced. We encourage and expect a high degree of expertise from our employees in terms of journalism and programme creation. We assume responsibility for the reliability of our channels and the credibility of their content.

We select and design our content independently of political and economic interests. Our public service contract and licence-fee funding commit us to particular quality and responsibility with regard to our audience. We are open to criticism, are transparent to the general public and subject ourselves to internal and external scrutiny.

In planning our programmes, we take account of the diverse needs of majority and minority groups in multilingual and multicultural Switzerland. Diversity shapes our formats, content and viewpoint. We address international events and their impact on the role and significance of Switzerland.

Creativity is both a prerequisite and a driver for our success. We encourage a climate of openness towards technical, social and economic change. We place great emphasis on inventiveness and promote creativity in order to be able to survive in the increasingly competitive world of media.

Respect for human dignity is a prerequisite for our programme output. In our journalistic activities, we treat people with respect and fairness. Business and social partners can rely on us. We offer our staff progressive working conditions and rely on their loyalty and commitment to public service broadcasting.