Vision and strategy

SRG SSR is a private media company which operates in accordance with the principles of company law. The SRG is committed to public service and fulfils its mission from the Swiss Federal Constitution, the Radio and Television Law and the charter.

As a non-profit organisation, the SRG derives 78 % of its revenue from licence fees and 22 per cent from commercial activities. It is politically and financially independent.

The media sector is currently undergoing a dramatic transformation. The SRG also operates within clear political boundaries. Therefore, a business strategy defines the aims and priorities for the coming years and ensures that all employees and Enterprise Units pursue the same main aims.