Sports strategy

We are committed to showcasing a vibrant sports scene, reporting on sport from a Swiss perspective on all our channels and stations and across all parts of the country.

We develop and broadcast our high-quality programmes according to journalistic, sporting and financial criteria. Our sports strategy and reporting are based on three pillars:

  • Swiss athletes
  • Sporting events in Switzerland
  • Top international events

All three pillars play an equal part in the strategy. This equal weighting prevents any short-term bias towards particular events and sports.

SRG broadcast more than 12,000 hours of sports coverage on television, on the radio and via online media in 2016.