Sports strategy
We are committed to showcasing a vibrant sports scene, reporting on sport from a Swiss perspective on all our channels and stations and across all parts of the country.
We develop and broadcast our high-quality programmes according to journalistic, sporting and financial criteria. Our sports strategy and reporting are based on three pillars:
- Swiss athletes
- Sporting events in Switzerland
- Top international events
All three pillars play an equal part in the strategy. This equal weighting prevents any short-term bias towards particular events and sports.
