Web analytics tools

We need statistical information on the use of our online platforms in order to make them more user-friendly and to do market research.

We use the following web analytics tools for this. The browsing profiles created by these tools using analytics cookies or by evaluating the log files are not matched with the personal data. The tools either do not use users' IP addresses at all or abbreviate them as soon as they have been collected. The suppliers of the web analytics tools only process data on our behalf, in accordance with our instructions and not for their own purposes.

For each web analytics tool you will find its supplier and how you can stop the tool from collecting and processing your data. Please note that for tools that use opt-out cookies, the opt-out function is device- or browser-specific and only applies to the device and browser you are using at that moment. You can also completely prevent browsing profiles from being created by deactivating the use of any cookies.

  • Google Analytics: Google Analytics is a service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google Analytics with Google's "anonymize IP" feature. This means that Google truncates the IP address, normally within the EU, and in some exceptional cases, only when the data reaches the US. In any case, it only ever stores IP addresses in truncated form. You can opt out of having your data collected and processed by this tool by downloading the browser plug-in here: tools.google.com/dlpage/gaoptout?hl=en.

  • Webtrekk: Webtrekk is a service provided by Webtrekk GmbH, Robert Koch Platz 4, 10115 Berlin, Germany. You can prevent this tool from tracking your data by downloading and storing the opt-out cookie available here: https://www.webtrekk.com/en/index/opt-out-webtrekk/.

  • Optimizely: Optimizely is a service provided by Optimizely GmbH, Spichernstrasse 6, 50672 Köln, Germany. You can stop this tool from tracking your data by using the opt-out function provided here: www.optimizely.com/de/opt_out

  • TagCommander: TagCommander is provided by Fjord Technologies SAS 3-5, rue Saint Georges, F-75009 Paris, France. You can prevent this tool from tracking your data by using the opt-out function at the following link: https://www.commandersact.com/en/privacy/

  • NET-Metrix-Audit and NET-Metrix-Profile: NET-Metrix-Audit and NET-Metrix-Profile are services of NET-Metrix AG, Bachmattstrasse 53, 8048 Zurich, Switzerland. You can prevent these tools from tracking your data by using the opt-out options  here: https://www.net-metrix.ch/ueber-uns/datenschutzerklaerung

  • comScore: comScore is a service provided by comScore, Inc., 11950 Democracy Drive, Suite 600, Reston, VA 20190, USA. You can prevent this tool from tracking your data by using the opt-out option here: https://www.comscore.com/About-comScore/Privacy-Policy

  • Parse.ly: Parse.ly is provided by Parsly Inc., 33 East 33rd Street, 10th Floor, New York, NY 10016, USA. You can prevent this tool from tracking your data by using the opt-out option here: https://www.parse.ly/privacy-policy/

  • Chartbeat: Chartbeat is provided by Chartbeat Inc, 826 Broadway, Floor 6 New York, NY 10003, USA. You can prevent this tool from tracking your data by using the opt-out option here: https://chartbeat.com/privacy/

  • New Relic Data Monitoring: New Relic Data Monitoring is provided by New Relic Inc., San Francisco HQ 188 Spear St., Suite 1200  San Francisco, USA. You can prevent these tools from tracking your data by using the opt-out option here: https://newrelic.com/termsandconditions/privacy

  • Datadog: Datadog is provided by Datadog, Inc., 620 8th Ave, 45th Floor, New York, USA. You can prevent this tool from tracking your data by using the opt-out option here: https://www.datadoghq.com/legal/privacy/

  • Quintly: Quintly is a service provided by Quintly GmbH, Neusser Str. 93, 50670 Köln, Germany. You can prevent this tool from tracking your data by using the opt-out option here: https://www.quintly.com/privacy

  • Kantar Media: Kantar Media is a service provided by Kantar Media Ltd., 222 Grays Inn Road, London WC1X 8HB, England. You can prevent this tool from tracking your data by using the opt-out option here: https://www.kantarmedia.com/global/privacy-statement

(Last updated: 25.05.2018)