Strategy implementation

The SRG SSR regularly assesses whether it is achieving the goals of its corporate and services strategy and commissions for this purpose an external body. For the 2021-2022 cycle, SRG SSR has appointed the European Broadcasting Union (EBU). 

EBU assessed implementation of SRG SSR Corporate and Services strategy 2021–2022 

As part of a peer-to-peer review, experts from the EBU examined the extent to which the SRG Enterprise Units RSI, RTR, RTS and SRF have implemented the objectives of the Corporate and Services strategy 2021–2022 (German). They focused on the media offerings for young people and the cultural programming. The result of the investigation are four evaluation reports (see documents). The SWI swissinfo.ch Enterprise Unit is not part of the evaluation, as it has its own service mandate.

Following the evaluation, the regional companies of the respective Enterprise Units and the SRG’s Public Value department discussed the reports’ conclusions with the public.

Peer-to-peer review method: multi-step review

• Starting from the objectives of the Corporate and Services strategy, the EBU experts (peer reviewers) drew up a self-evaluation questionnaire which was completed by the SRG Enterprise Units RSI, RTR, RTS and SRF.  
• The EBU experts analysed the responses to the questionnaire and other data and interviewed around 100 employees of RSI, RTR, RTS und SRF. 
• All EBU experts reviewed each strategic objective in detail and consolidated their assessment in a report. They drafted one report per language region.

Results of the peer-review reports 

The overall rating of the experts is very good. The Enterprise Units are fulfilling their mandate and are also reaching a younger audience. The SRG SSR has made particular progress in the field of digital transformation. The Enterprise Units are also implementing the strategic objectives of SRG SSR in terms of cultural offerings. 

Because of the different peers, a comparison is not possible between the Enterprise Units.