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SRG SSR produces and broadcasts programmes and has a complex infrastructure in place to ensure that it can fulfil its broadcasting remit at all times.
Basic provision of radio and television
There are several ways to receive SRG's radio and television services. This guarantees almost 100% coverage of households in Switzerland. Radio and television audiences alike appreciate the benefits that new technologies bring. SRG is thus pressing ahead with the modernisation of its radio and television operations, and investing in the digital future of both media, for example in high-definition television (HDTV and Dolby Digital) and in interference-free radio (Digital Audio Broadcasting or DAB). As part of this upgrade, in October 2012 DAB was replaced in all regions of Switzerland with the new DAB+ radio technology. The advantage of DAB+ is that it uses the same infrastructure to broadcast almost twice as many stations per transmitter with virtually no loss of quality.
In 2015, SRG maintained networks of around 1115 radio and 228 television transmitters for terrestrial services.
Basic provision in crisis situations
Its structure as a national enterprise ensures that SRG SSR can keep the public informed even under exceptional circumstances. The authorities can issue an alarm using the Icaro information system when the population at large needs to be given specific instructions. In serious crises, SRG SSR is the Federal Council’s official information medium. Service agreements ensure that the Federal Council can address the population at any time. If SRG SSR is no longer in a position to produce and broadcast its regular programmes, its journalists and technicians will produce emergency radio programmes in three languages under the direct responsibility of the federal government.
Diverse forms of media use
The digital revolution is changing media consumers’ habits and needs in Switzerland, just like everywhere else:
- Multimedia Internet content is better placed to serve special interests than conventional, linear broadcasting.
- Multifunctional devices such as computers and mobile telephones are a marketplace for audio, video and text content that can be accessed anywhere, any time – especially for young people.
- Linear radio consumption is steadily declining among younger listeners. That said, the SRG SSR radio stations are faring better than their rivals as they are gaining new listeners through podcasts, radio on demand and Internet radio.
- The Internet is also becoming more and more indispensible when it comes to meeting the television audience’s needs. It allows people to tailor their own viewing and frees them from the constraints of fixed programme schedules.
SRG SSR’s multimedia offering is a response to the changes triggered in its audience’s behaviour by the constant stream of new technologies. SRG SSR is thus responding to changing media consumption habits and reaching out to the new media generation ever more effectively.