The Museum of Transport in Lucerne celebrated its 50th anniversary in 2009. SRG SSR took the opportunity presented by this event to replace the Museum's over 12-year-old radio and television studio with a multimedia platform. The result is the new Media Factory – a state-of-the-art media and knowledge centre. Young and old alike can breathe in the studio atmosphere, put together and present their own news items, conduct mock interviews and try their hand at synchronising pictures and sound. 

The Media Factory is a platform that allows people to engage on a personal level with new media and technologies. It shows the hardware and software that a modern electronic media company such as SRG SSR uses today to meet the varied needs of its radio and television audience. The objective of the Media Factory is to allow Museum visitors to find out for themselves what is involved.

The Media Factory is aimed at all visitors to the Museum of Transport in Lucerne. However, it provides a perfect test environment for schools and colleges wanting to show their students the interplays involved in electronic media production, and is also suitable for media-related events. On the technical side, the Media Factory's facilities also permit the production and distribution of professional-quality radio and television programmes.

Have fun making your own radio or TV show and surprise your friends and family!