SRG SSR generates annual turnover of around CHF 1.6 billion. Some 70 percent of SRG SSR income derives from licence fees, while 30 percent comes from commercial revenues and other income.

Advertising revenue

The financial year just ended brought a turnaround after several years of declining advertising revenue. Revenues rose by 28.6 million Swiss francs (2009: –22.8 million francs). The advertising minutes time sold by the Publisuisse AG subsidiary came to 261.4 million francs (2009: 232.8 million francs) once bulk and special discounts, commissions and fees are deducted. Meanwhile, Swiss TXT generated advertising revenues of 3.9 million francs (2009: 3.9 million francs).

Sponsorship income was unable to keep pace with developments in the advertising market, but still recorded an improvement of 1.3 million  francs (2009: -8.1 million francs). 

Programming revenue was also up, by 2.3 million francs (2009: 14.3 million francs).

The subsidies that are included under other income (largely federal government subsidies for programming and services at the international level) declined by a modest 0.4 million francs year on year.

Service income increased by 2.5 million francs (2009: –23.6 million francs). The additional income derived primarily from the operation of the DAB+ transmitter network.

The 3.1 million franc increase in other operating income (2009: –4.1 million francs) was achieved by the sale of rights relating to audience research (approx. 5.3 million francs). Other items remained sharply negative.